Women in NFTs #2: 5 Iconic NFT Projects Led by Women

In the first part of our “Women in NFTs” series, we saw how the lack of female representation in the crypto industry gave women no choice but to carve out a path for themselves in the NFT space.

Just as the game-changing Bored Ape Yacht Club and CryptoPunks turned the idea of NFT avatars into millions of dollars for their creators, women-centered PFP projects took the stage in 2021.

Interestingly, though, a lot of those collections with female creators/artists or with philanthropic endeavors focusing on gender-related issues, have been growing exponentially in the past few weeks. At much higher rates than their typical male counterparts.

What are some of the most famous and iconic women-led projects in the space? And what’s the story behind them?

Let’s take a closer look.

Credit @cryptostacys

1. Fame Lady Squad and the Most (in)famous Backstory

Announced as the “first female avatar project of all time”,  the Fame Lady Squad project promised to have a bit of a twist, since it was supposed to be by women and for women. It launched to much acclaim in July 2021. Only a month later, the community began to become suspicious. And then the truth finally came out: the creators were actually men.

Credit: Fame Lady Squad

But things didn’t stop at this sour ending. The community of NFT purchasers collectively took over the project and relaunched it shortly after under all-female leadership, among whom Bored Becky. She explained that what could have become one of the biggest NFT fiascos turned out to be a big opportunity as “the first time that an entire project has ever been given to the community.”

And probably the project with the most interesting backstory in NFT collectible history.

2. World of Women… Taking the World by Storm

Recently, the one project that has become impossible to ignore is the World of Women (WoW) NFT collection. This series of 10,000 diverse female avatars created by artist Yam Karkai, was successfully launched over the summer but really started taking the world by storm more recently.

It first started with actress Reese Witherspoon using a WoW PFP on her Twitter account back in mid-October, followed by Shonda Rhimes and Eva Longoria in January 2022. 

Credit: Shonda Rhime’s Twitter profile

Add to the mix superstar manager Guy Oseary, who represents the collective (on top of the BAYC group since November) and some dazzling numbers – in the first two weeks of 2022, the project generated more than $40 million in secondary sales, and you get an idea of how crazy popular this project has become.

Not bad for a collection whose initial aim was to “balance representation in the NFT space while at the same time pushing it forward and supporting causes that are close to our hearts.“

3. Crypto Chicks… Way Back When in June 2021

The Crypto Chicks started with an initial project called ‘Crypto.Chick 1/1’, a small collection of female avatars launched by Miss Polly even before WoW and FLS appeared back in May 2021.

Later relaunched as a collection of 10,000 “gorgeous, proud, independent, and empowered girls”, its collaborative and women-oriented approach is particularly evident.

Their manifesto states that they “want to dispel the belief that there are limited seats for women-oriented projects at the table and show we can be stronger together with collaborations and partnerships.”

4. Representation Matters: Women Rise

Another collection of 10,000 randomly generated NFT art pieces, Women Rise was created by visual artist Maliha Abidi.

It represents women from around the world and their traits go beyond the diversity of just skin colors, by purposefully showing women activists, artists, scientists, coders, etc. 

Credit: Women Rise / Maliha Abidi.

Once again, its feministic values and approach are particularly potent. Indeed, not only is Women Rise dedicated to advancing women’s rights and girls’ education through NFTs and Web 3.0. But their ultimate goal is to “build the first school in the metaverse for the 258 million children around the world who have no access to education”, 129 million of them being girls.

5. A clear philantropic vision: Boss Beauties

Lisa Mayer, the founder of the Boss Beauties project, is also the creator of ‘My Social Canvas’. This charity has taken up the mission to educate Gen Z girls for the past decade and to improve the prospects of future generations of young women in general.

The collection, which consists of 10,000 unique and independent, strong and diverse women, sold out in 90 minutes.

Credit: Randi Zuckerberg’s Twitter Profile


Nowadays, women-led PFP projects seem to be absolutely everywhere.

Whether they are the backlash of the initial shortcomings of a male-dominated industry, or just the NFT space being very good at shamelessly duplicating successful projects, is not yet clear.

However, the variety of women-centered collections at the beginning of 2022 is mind-blowing. With lots of upcoming drops in the next few days and weeks.

A few names that come to mind:

  • Women and Weapons NFT, created by Sara Baumann and backed by Gary Vee
  • Rebel Society (7000 NFTs), already sold out
  • Women of Crypto (8888 NFTs), sold out
  • Women of 3D
  • WomenTribeNFTs
  • Louz NFT
  • Flower Girls NFT, also backed by Reese Witherspoon and Eva Longoria

So many opportunities for Women in NFTs and Women in Crypto in general!

Next week: Part 3 of our Women in NFTs series: The Top NFT Women Artists Everyone Should Know

Credits for banner image: World of Women, Boss Beauties, Women Rise, Fame Lady Squad and Crypto Chicks.

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